Making content more readable and shareable

The world is creating a mind-boggling amount of content and fighting for every last drop of attention you can give. This content is seldom quality, seldom interesting, seldom WORTH your attention or time. -- And it's only going to get worse.

Be an outlier

You need to start thinking about your content differently. It's not about the words, it's about the STRUCTURE and the DESIGN of that content. You can not rely on the strength of your prose or strength of story, you must visually capture and retain your audience.

If you aren't creating video content, start. If you're not hiring a photographer to take visually compelling images, start. And most importantly, if you don't have a content designer, hire one. Or better yet, make your content writers learn HTML/CSS. The most important thing is to be perceptibly appealing.

Never have more than 3 paragraphs without a visual break

Visual breaks can come in a variety of flavors. Photograph, Twitter embed, YouTube embed, pull quote, attention-grabbing heading, flash poll, etc. Hell, even if it's a damn ad, put SOMETHING in between giant blocks of text to break it up. Everyone has ADD. Keep their attention with visual variety. Essentially do anything but what you see below.

Utilize infographics

Infographics don't have to be works of art, they can be simple and used for a singular statistic or data point. If you don't have a designer on staff, there's dozens of freelancers on Upwork, Fiverr, or 99 Designs that'll crank out infographics for a small fee. And if you're really trying to be low budget, try Canva and create your own.

Change it up

This one becomes more important the more content you are creating. Try to change up your content design with every post you make. Don't let your readers get bored. -- A good indicator of whether or not your content is boring is whether you yourself feel bored writing it.